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New study says Facebook is as tempting as cigarettes and sex
Wednesday, October 10, 2012    
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Part of the reason for the surprising results, says lead author of the study Wilhem Hofmann, is social media’s high availability

How highly would you say you prioritize your Facebook-ing? A report by the University of Chicago Booth School of Business found that the desire to check social media platforms like FacebookTwitter and Pinterestwere among the toughest-to-resist temptations — equivalent to cigarettes and sex.

Read more: Mashable