Why, yes he does and it's for a pretty good cause.
It's called The Urban Collection and includes two limited-edition Phoenix guitars -- an electric and an acoustic-electric. Each instrument comes with two instructional DVDs.
Keith says, “I’ve watched some of the greatest guitarists in the world perform and I’ve seen people just learning how to play. The looks on their faces are almost always the same, and the connection with the instrument is genuine.”
The guitars go on sale November 3rd on HSN, HSN.com and HSN mobile. A portion of the proceeds will go to the Grammy Foundation and Mr. Holland's Opus Foundation. Both organizations support music education.